Breakfast cereal

CEREAL

Wal-Mart Stores, Inc.

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 20 of 26 ingredients identified

What decided this verdict
  • No synthetic preservatives: Bht added to packaging to help preserve freshness

From our catalog · label as of Sep 15, 2026 · UPC 078742181523 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 20 of 26 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No synthetic preservativesBht added to packaging to help preserve freshness

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 19g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No refined industrial oils
  • No high fructose corn syrup
  • No added corn syrup or refined fructose
  • No artificial dyes
  • No artificial sweeteners
  • No carrageenan
  • No brominated oils
Ingredients identified: 20 of 26Not identified: BROWN SUGAR SYRUP, MALT SYRUP, VITAMINS AND MINERALS: POTASSIUM CHLORIDE

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • BHT
  • 19.0g sugar per serving
  • Vitamin D
  • Niacin
  • Riboflavin
  • Zinc
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC078742181523
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 59g
Calories190
Protein4g8% DV
Total fat1g1% DV
Saturated fat0.2g1% DV
Fiber6g22% DV
Total sugars19g
Sodium159.9mg7% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard