Breakfast cereal

FROSTED STRAWBERRY CEREAL, FROSTED STRAWBERRY

The Kellogg Company

Result summary

The HigherBar StandardDoes not meet the Standard

10 of 10 checks resolved · 37 of 47 ingredients identified

What decided this verdict
  • No refined industrial oils: Palm oil
  • No artificial dyes: Red 40, blue 1
  • Added sugar within limit: 15.99g added sugar per serving is over the 4g limit.

From our catalog · label as of Sep 15, 2026 · UPC 038000205996 · Standard v2.2

Does not meet the Standard10 of 10 checks resolved · 37 of 47 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsPalm oil
  • No artificial dyesRed 40, blue 1
  • Added sugar within limit15.99g added sugar per serving is over the 4g limit.

Passed

  • No prohibited ingredients
  • No high fructose corn syrup
  • No added corn syrup or refined fructose
  • No artificial sweeteners
  • No synthetic preservatives
  • No carrageenan
  • No brominated oils
Ingredients identified: 37 of 47Not identified: STRAWBERRY FLAVORED FILLING (INVERT SUGAR, VEGETABLE GLYCERIN, DEXTROSE, SUGAR, DRIED APPLES, PALM OIL, STRAWBERRY PUREE CONCENTRATE, MODIFIED CORN STARCH, CORNSTARCH, CITRIC ACID, CELLULOSE GEL, NATURAL FLAVOR, SODIUM CITRATE, CELLULOSE GUM, DATEM, MONO- AND DIGLYCERIDES, XANTHAN GUM, SODIUM ALGINATE, CARAMEL COLOR, RED 40), DRIED APPLES, STRAWBERRY PUREE CONCENTRATE

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • Red 40
  • 16.0g sugar per serving
  • Vitamin D
  • Niacin
  • Riboflavin
  • Xanthan Gum
  • Citric Acid
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC038000205996
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 41g
Calories150.1
Protein2g4% DV
Total fat1g1% DV
Saturated fat0g0% DV
Fiber3g11% DV
Total sugars16g
Added sugars16g32% DV
Sodium180mg8% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard