Breakfast cereal
CRUNCHY, SWEET, OVEN-BAKED OAT CEREAL
The Kellogg Company
Result summary
The HigherBar StandardDoes not meet the Standard
10 of 10 checks resolved · 21 of 26 ingredients identified
What decided this verdict
- No refined industrial oils: Palm oil
- No added corn syrup or refined fructose: Corn syrup
- Added sugar within limit: 15.01g added sugar per serving is over the 4g limit.
From our catalog · label as of Sep 15, 2026 · UPC 038000198786 · Standard v2.2
Does not meet the Standard10 of 10 checks resolved · 21 of 26 ingredients identified
The Standard
Every check, shown in full.
The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.
Caused the verdict
- No refined industrial oilsPalm oil
- No added corn syrup or refined fructoseCorn syrup
- Added sugar within limit15.01g added sugar per serving is over the 4g limit.
Passed
- No prohibited ingredients
- No high fructose corn syrup
- No artificial dyes
- No artificial sweeteners
- No synthetic preservatives
- No carrageenan
- No brominated oils
Ingredients identified: 21 of 26Not identified: OAT BRAN, NATURAL FLAVOR, NUTMEG
Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.
What It Is
- corn syrup
- 16.0g sugar per serving
- Vitamin D
- Niacin
- Riboflavin
Sources
What this check read.
- SourceHigherBar catalog
- UPC038000198786
- Label as ofSeptember 15, 2026
- Standard versionv2.2
Per servingServing: 56g
Calories230.2
Protein4g8% DV
Total fat8g10% DV
Saturated fat3.5g18% DV
Fiber7g25% DV
Total sugars16g
Added sugars15g30% DV
Sodium65mg3% DV
As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.
Alternatives
Alternatives that meet the Standard.
Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.