Breakfast cereal

CRUNCH CEREAL, APPLE CINNAMON

The Kellogg Company

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 32 of 45 ingredients identified

What decided this verdict
  • No refined industrial oils: Vegetable oil, palm kernel oil, palm oil, canola oil, soybean oil, cottonseed oil
  • No synthetic preservatives: Bht for freshness

From our catalog · label as of Sep 15, 2026 · UPC 038000137228 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 32 of 45 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsVegetable oil, palm kernel oil, palm oil, canola oil, soybean oil, cottonseed oil
  • No synthetic preservativesBht for freshness

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 9g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No high fructose corn syrup
  • No added corn syrup or refined fructose
  • No artificial dyes
  • No artificial sweeteners
  • No carrageenan
  • No brominated oils
Ingredients identified: 32 of 45Not identified: VEGETABLE OIL (PALM KERNEL, PALM OIL, CANOLA OIL, HYDROGENATED COCONUT, SOYBEAN OIL, COTTONSEED OIL), PALM KERNEL, HYDROGENATED COCONUT

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • canola oil
  • BHT
  • 9.0g sugar per serving
  • Vitamin C
  • Vitamin E
  • Vitamin D
  • Niacin
  • Riboflavin
  • Calcium
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC038000137228
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 32g
Calories120
Protein2g4% DV
Total fat1.5g2% DV
Saturated fat1g5% DV
Fiber3g11% DV
Total sugars9g
Sodium200mg9% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard