Breakfast cereal
CHOCOLATE FLAVORED PUFFED RICE, CHOCOLATE
The Kellogg Company
Result summary
The HigherBar StandardDoes not meet the Standard
10 of 10 checks resolved · 19 of 24 ingredients identified
What decided this verdict
- No refined industrial oils: Palm kernel oil
- No artificial dyes: Red 40, yellow 6, blue 1
- No synthetic preservatives: Bht for freshness
From our catalog · label as of Sep 15, 2026 · UPC 038000226304 · Standard v2.2
Does not meet the Standard10 of 10 checks resolved · 19 of 24 ingredients identified
The Standard
Every check, shown in full.
The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.
Caused the verdict
- No refined industrial oilsPalm kernel oil
- No artificial dyesRed 40, yellow 6, blue 1
- No synthetic preservativesBht for freshness
- Added sugar within limit12.01g added sugar per serving is over the 4g limit.
Passed
- No prohibited ingredients
- No high fructose corn syrup
- No added corn syrup or refined fructose
- No artificial sweeteners
- No carrageenan
- No brominated oils
Ingredients identified: 19 of 24Not identified: MALT FLAVOR, PALM KERNEL OIL, NATURAL AND ARTIFICIAL FLAVOR
Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.
What It Is
- palm kernel oil
- Red 40
- BHT
- 13.0g sugar per serving
- Vitamin C
- Vitamin E
- Vitamin D
- Zinc
- Calcium
Sources
What this check read.
- SourceHigherBar catalog
- UPC038000226304
- Label as ofSeptember 15, 2026
- Standard versionv2.2
Per servingServing: 42g
Calories160
Protein3g6% DV
Total fat0.5g1% DV
Saturated fat0g0% DV
Fiber1g4% DV
Total sugars13g
Added sugars12g24% DV
Sodium139.9mg6% DV
As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.
Alternatives
Alternatives that meet the Standard.
Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.