Breakfast cereal

CEREAL IN A CUP

The Kellogg Company

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 27 of 38 ingredients identified

What decided this verdict
  • No refined industrial oils: Soybean oil, palm oil
  • No synthetic preservatives: Bht for freshness

From our catalog · label as of Sep 15, 2026 · UPC 038000907746 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 27 of 38 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsSoybean oil, palm oil
  • No synthetic preservativesBht for freshness

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 19g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No high fructose corn syrup
  • No added corn syrup or refined fructose
  • No artificial dyes
  • No artificial sweeteners
  • No carrageenan
  • No brominated oils
Ingredients identified: 27 of 38Not identified: CHOCOLATE FLAVORED FILLING (SUGAR, SOYBEAN OIL, SKIM MILK, COCOA, CHOCOLATE, SOY LECITHIN, PALM OIL, VANILLA EXTRACT), CHOCOLATE, WHOLE GRAIN OAT FLOUR

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • soybean oil
  • BHT
  • 19.0g sugar per serving
  • Vitamin C
  • Vitamin E
  • Vitamin D
  • Niacin
  • Riboflavin
  • Zinc
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC038000907746
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 53g
Calories209.9
Protein4g8% DV
Total fat6g8% DV
Saturated fat1.5g8% DV
Fiber5g18% DV
Total sugars19g
Sodium170.1mg7% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard