Breakfast cereal

CEREAL IN A CUP

The Kellogg Company

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 26 of 33 ingredients identified

What decided this verdict
  • No refined industrial oils: Palm oil
  • No added corn syrup or refined fructose: Corn syrup
  • No synthetic preservatives: Bht for freshness

From our catalog · label as of Sep 15, 2026 · UPC 038000014741 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 26 of 33 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsPalm oil
  • No added corn syrup or refined fructoseCorn syrup
  • No synthetic preservativesBht for freshness

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 28g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No high fructose corn syrup
  • No artificial dyes
  • No artificial sweeteners
  • No carrageenan
  • No brominated oils
Ingredients identified: 26 of 33Not identified: BROWN SUGAR SYRUP, MALT FLAVOR, NATURAL AND ARTIFICIAL FLAVOR

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • corn syrup
  • BHT
  • 28.0g sugar per serving
  • Vitamin C
  • Vitamin D
  • Niacin
  • Riboflavin
  • Zinc
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC038000014741
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 80g
Calories280
Protein5g10% DV
Total fat1.5g2% DV
Saturated fat0g0% DV
Fiber6g21% DV
Total sugars28g
Sodium289.6mg13% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard