Breakfast cereal

CEREAL

Name: CEREAL
Brand: The Kellogg Company

The Kellogg Company

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 44 of 56 ingredients identified

What decided this verdict

No refined industrial oils: Palm oil
No high fructose corn syrup: High fructose corn syrup
No added corn syrup or refined fructose: Corn syrup

From our catalog · label as of Sep 15, 2026 · UPC 038000750403 · Standard v2.2

See all ten checks

Does not meet the Standard9 of 10 checks resolved · 44 of 56 ingredients identified

The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

No refined industrial oilsPalm oil
No high fructose corn syrupHigh fructose corn syrup
No added corn syrup or refined fructoseCorn syrup
No synthetic preservativesBht for freshness, bht

Could not be determined

Added sugar within limitNo added-sugars line; total sugars 20g per serving cannot rule the 4g limit in or out.

Passed

No prohibited ingredients
No artificial dyes
No artificial sweeteners
No carrageenan
No brominated oils

Ingredients identified: 44 of 56Not identified: OAT AND HONEY CLUSTER (WHOLE OATS, SUGAR, WHOLE GRAIN WHEAT, CORN SYRUP, RICE CEREAL (RICE, SUGAR, SALT, HIGH FRUCTOSE CORN SYRUP, MALT FLAVORING, IRON, ASCORBIC ACID (VITAMIN C), NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), VITAMIN A PALMITATE, FOLIC ACID, VITAMIN B12 AND VITAMIN D), MODIFIED CORN STARCH, MOLASSES, PALM OIL, HIGH FRUCTOSE CORN SYRUP, CINNAMON, SALT, HONEY, NATURAL AND ARTIFICIAL FLAVOR, BHT FOR FRESHNESS), WHOLE OATS, RICE CEREAL (RICE, SUGAR, SALT, HIGH FRUCTOSE CORN SYRUP, MALT FLAVORING, IRON, ASCORBIC ACID (VITAMIN C), NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), VITAMIN A PALMITATE, FOLIC ACID, VITAMIN B12 AND VITAMIN D)

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is

high fructose corn syrup
BHT
20.0g sugar per serving
Vitamin C
Vitamin D
Niacin
Riboflavin
Zinc

Sources

What this check read.

SourceHigherBar catalog
UPC038000750403
Label as ofSeptember 15, 2026
Standard versionv2.2

Calories189.7

Protein3g6% DV

Total fat1g1% DV

Saturated fat0g0% DV

Fiber4g14% DV

Total sugars20g

Sodium209.9mg9% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

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Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.