Breakfast cereal
CEREAL
The Kellogg Company
Result summary
The HigherBar StandardMeets the HigherBar Standard
10 of 10 checks resolved · 12 of 16 ingredients identified
From our catalog · label as of Sep 15, 2026 · UPC 038000123603 · Standard v2.2
Meets the HigherBar Standard10 of 10 checks resolved · 12 of 16 ingredients identified
The Standard
Every check, shown in full.
The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.
Passed
- No prohibited ingredients
- No refined industrial oils
- No high fructose corn syrup
- No added corn syrup or refined fructose
- No artificial dyes
- No artificial sweeteners
- No synthetic preservatives
- No carrageenan
- No brominated oils
- Added sugar within limit
Ingredients identified: 12 of 16Not identified: MILLED CORN, MALT FLAVOR, VITAMINS AND MINERALS: IRON (FERRIC PHOSPHATE)
Meets means all ten checks resolved and passed on this label. It is HigherBar's own bar, not a safety, legality, or health claim. Report a wrong verdict.
What It Is
This cereal's main ingredients are milled corn and sugar, with malt flavor for taste and a small amount of salt. It's fortified with B vitamins, vitamin D3, iron, and folic acid.
- Vitamin D
- Niacin
- Riboflavin
- Iron
Sources
What this check read.
- SourceHigherBar catalog
- UPC038000123603
- Label as ofSeptember 15, 2026
- Standard versionv2.2
Per servingServing: 43g
Calories160
Protein3g6% DV
Total fat0g0% DV
Saturated fat0g0% DV
Fiber1g4% DV
Added sugars4g8% DV
Sodium310mg13% DV
As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.