Breakfast cereal

WHOLE GRAIN WHEAT CEREAL

MOM Brands Company

Result summary

The HigherBar StandardMeets the HigherBar Standard

10 of 10 checks resolved · 2 of 3 ingredients identified

From our catalog · label as of Sep 15, 2026 · UPC 042400237105 · Standard v2.2

Meets the HigherBar Standard10 of 10 checks resolved · 2 of 3 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Passed

  • No prohibited ingredients
  • No refined industrial oils
  • No high fructose corn syrup
  • No added corn syrup or refined fructose
  • No artificial dyes
  • No artificial sweeteners
  • No synthetic preservatives
  • No carrageenan
  • No brominated oils
  • Added sugar within limitTotal sugars 0g per serving; added sugar cannot exceed that.
Ingredients identified: 2 of 3Not identified: FRESHNESS PRESERVED WITH VITAMIN E (MIXED TOCOPHEROLS)

Meets means all ten checks resolved and passed on this label. It is HigherBar's own bar, not a safety, legality, or health claim. Report a wrong verdict.

What It Is

This cereal is made from whole grain wheat as its primary ingredient. There are no added sweeteners; vitamin E (mixed tocopherols) is used to maintain freshness.

  • Vitamin E
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC042400237105
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 55g
Calories200.2
Protein6g12% DV
Total fat1g1% DV
Saturated fat0g0% DV
Fiber7g25% DV
Total sugars0g
Sodium9.9mg0% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.