Breakfast cereal

CEREAL

MOM Brands Company

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 21 of 28 ingredients identified

What decided this verdict
  • No added corn syrup or refined fructose: Corn syrup
  • No artificial dyes: Yellow 5, red 40, blue 1, yellow 6

From our catalog · label as of Sep 15, 2026 · UPC 042400217831 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 21 of 28 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No added corn syrup or refined fructoseCorn syrup
  • No artificial dyesYellow 5, red 40, blue 1, yellow 6

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 14g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No refined industrial oils
  • No high fructose corn syrup
  • No artificial sweeteners
  • No synthetic preservatives
  • No carrageenan
  • No brominated oils
Ingredients identified: 21 of 28Not identified: WHOLE GRAIN OAT FLOUR, ARTIFICIAL FLAVOR, VITAMINS AND MINERALS: FERRIC ORTHOPHOSPHATE (SOURCE OF IRON)

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • corn syrup
  • Red 40
  • 14.0g sugar per serving
  • Niacin
  • Zinc
  • Calcium
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC042400217831
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 34g
Calories129.9
Protein2g4% DV
Total fat1g1% DV
Saturated fat0g0% DV
Fiber2g7% DV
Total sugars14g
Sodium229.8mg10% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard