Breakfast cereal

CEREAL

MOM Brands Company

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 22 of 26 ingredients identified

What decided this verdict
  • No refined industrial oils: Canola oil, sunflower oil
  • No added corn syrup or refined fructose: Corn syrup
  • No artificial dyes: Blue 1, red 40, yellow 6, yellow 5

From our catalog · label as of Sep 15, 2026 · UPC 042400037002 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 22 of 26 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsCanola oil, sunflower oil
  • No added corn syrup or refined fructoseCorn syrup
  • No artificial dyesBlue 1, red 40, yellow 6, yellow 5

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 11g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No high fructose corn syrup
  • No artificial sweeteners
  • No synthetic preservatives
  • No carrageenan
  • No brominated oils
Ingredients identified: 22 of 26Not identified: NATURAL AND ARTIFICIAL FLAVOR, VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE)

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • canola oil
  • corn syrup
  • Red 40
  • 11.0g sugar per serving
  • Vitamin D
  • Niacin
  • Riboflavin
  • Zinc
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC042400037002
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 27g
Calories109.9
Protein1g2% DV
Total fat1g1% DV
Saturated fat0g0% DV
Fiber0g0% DV
Total sugars11g
Sodium170.1mg7% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard