Breakfast cereal

CEREAL

Name: CEREAL
Brand: Hometown Food Company

Hometown Food Company

The HigherBar StandardDoes not meet the Standard

10 of 10 checks resolved · 20 of 28 ingredients identified

What decided this verdict

No refined industrial oils: Canola oil
No added corn syrup or refined fructose: Corn syrup
No artificial dyes: Yellow 6, red 40, blue 1

From our catalog · label as of Sep 15, 2026 · UPC 013300604007 · Standard v2.2

See all ten checks

Does not meet the Standard10 of 10 checks resolved · 20 of 28 ingredients identified

The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

No refined industrial oilsCanola oil
No added corn syrup or refined fructoseCorn syrup
No artificial dyesYellow 6, red 40, blue 1
No synthetic preservativesBht added to preserve freshness
Added sugar within limit15.99g added sugar per serving is over the 4g limit.

Passed

No prohibited ingredients
No high fructose corn syrup
No artificial sweeteners
No carrageenan
No brominated oils

Ingredients identified: 20 of 28Not identified: DEGERMED CORN, NATURAL AND ARTIFICIAL FLAVOR, COLOR

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is

canola oil
corn syrup
Red 40
BHT
16.0g sugar per serving
Niacin
Zinc
Calcium

Sources

What this check read.

SourceHigherBar catalog
UPC013300604007
Label as ofSeptember 15, 2026
Standard versionv2.2

Calories159.9

Protein1g2% DV

Total fat1.5g2% DV

Saturated fat0g0% DV

Fiber1g3% DV

Total sugars16g

Added sugars16g32% DV

Sodium180mg8% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

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Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.