Breakfast cereal

GMILLS COUNT CHOCULA TREATS BARS CHOC MARSHMALLOW

GENERAL MILLS SALES INC.

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 56 of 79 ingredients identified

What decided this verdict
  • No refined industrial oils: Canola oil, palm oil, palm kernel oil
  • No high fructose corn syrup: High fructose corn syrup
  • No added corn syrup or refined fructose: Corn syrup

From our catalog · label as of Sep 15, 2026 · UPC 00016000508231 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 56 of 79 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsCanola oil, palm oil, palm kernel oil
  • No high fructose corn syrupHigh fructose corn syrup
  • No added corn syrup or refined fructoseCorn syrup
  • No artificial dyesBlue 1
  • No synthetic preservativesBht to retain freshness

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 9g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No artificial sweeteners
  • No carrageenan
  • No brominated oils
Ingredients identified: 56 of 79Not identified: CEREAL (WHOLE GRAIN CORN, SUGAR, CORN MEAL, CORN SYRUP, COCOA PROCESSED WITH ALKALI, FRUCTOSE, CANOLA OIL, SALT, CARAMEL COLOR, REFINER'S SYRUP, BAKING SODA, NATURAL FLAVOR, VITAMINS AND MINERALS: CALCIUM CARBONATE, TRICALCIUM PHOSPHATE, ZINC AND IRON (MINERAL NUTRIENTS), VITAMIN C (SODIUM ASCORBATE), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN A (PALMITATE), A B VITAMIN (FOLIC ACID), VITAMIN B12, VITAMIN D3), WHOLE GRAIN CORN, REFINER'S SYRUP

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • canola oil
  • high fructose corn syrup
  • Blue 1
  • BHT
  • 9.0g sugar per serving
  • Vitamin C
  • Vitamin D
  • Niacin
  • Riboflavin
  • Calcium
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC00016000508231
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 24g
Calories100.1
Protein1g2% DV
Total fat3g4% DV
Saturated fat1.5g8% DV
Fiber1g4% DV
Total sugars9g
Sodium55mg2% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard