Breakfast cereal

CEREAL

General Mills, Inc.

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 25 of 35 ingredients identified

What decided this verdict
  • No refined industrial oils: Canola oil
  • No added corn syrup or refined fructose: Corn syrup
  • No artificial dyes: Red 40, yellow 5, yellow 6, blue 1

From our catalog · label as of Sep 15, 2026 · UPC 016000158542 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 25 of 35 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsCanola oil
  • No added corn syrup or refined fructoseCorn syrup
  • No artificial dyesRed 40, yellow 5, yellow 6, blue 1

Could not be determined

  • Added sugar within limitNo added-sugar data for this product.

Passed

  • No prohibited ingredients
  • No high fructose corn syrup
  • No artificial sweeteners
  • No synthetic preservatives
  • No carrageenan
  • No brominated oils
Ingredients identified: 25 of 35Not identified: WHOLE GRAIN CORN, HERSHEY'S COCOA PROCESSED WITH ALKALI, NATURAL FLAVOR

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • canola oil
  • corn syrup
  • Red 40
  • Vitamin C
  • Vitamin D
  • Niacin
  • Riboflavin
  • Calcium
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC016000158542
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2

No readable nutrition panel for this product, so there are no per-serving values to show.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard