Breakfast cereal

General Mills Kelce Brothers Breakfast Cereal Family Size Hype Box

Name: General Mills Kelce Brothers Breakfast Cereal Family Size Hype Box
Brand: General Mills

General Mills

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 87 of 115 ingredients identified

What decided this verdict

No refined industrial oils: Canola oil, sunflower oil
No added corn syrup or refined fructose: Corn syrup
No artificial dyes: Red 40, yellow 5 & 6, blue 1

From our catalog · label as of Sep 15, 2026 · UPC 00016000227774 · Standard v2.2

See all ten checks

Does not meet the Standard9 of 10 checks resolved · 87 of 115 ingredients identified

The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

No refined industrial oilsCanola oil, sunflower oil
No added corn syrup or refined fructoseCorn syrup
No artificial dyesRed 40, yellow 5 & 6, blue 1
No synthetic preservativesBht added to preserve freshness

Could not be determined

Added sugar within limitNo added-sugar data for this product.

Passed

No prohibited ingredients
No high fructose corn syrup
No artificial sweeteners
No carrageenan
No brominated oils

Ingredients identified: 87 of 115Not identified: REESE'S PUFFS Cereal (whole grain corn, sugar, REESE'S peanut butter (peanuts, sugar, monoglycerides, peanut oil, salt, molasses, corn starch), dextrose, corn meal, corn syrup, canola oil, sunflower oil, salt, HERSHEY'S cocoa, tricalcium phosphate, calcium carbonate, caramel color, trisodium phosphate, vitamin C (sodium ascorbate), iron and zinc (mineral nutrients), natural and artificial flavor, A B vitamin (niacinamide), vitamin B6 (pyridoxine hydrochloride), vitamin B1 (thiamin mononitrate), vitamin A (palmitate), vitamin B2 (riboflavin), A B vitamin (folic acid), vitamin B12, vitamin D3, rosemary extract, vitamin E (mixed tocopherols) added to preserve freshness), whole grain corn, REESE'S peanut butter (peanuts, sugar, monoglycerides, peanut oil, salt, molasses, corn starch)

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is

canola oil
corn syrup
Red 40
BHT
Vitamin C
Vitamin E
Vitamin D
Niacin
Riboflavin
Calcium

Sources

What this check read.

SourceHigherBar catalog
UPC00016000227774
Label as ofSeptember 15, 2026
Standard versionv2.2

No readable nutrition panel for this product, so there are no per-serving values to show.

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Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.