Breakfast cereal
CEREAL
FLIPS
Result summary
The HigherBar StandardDoes not meet the Standard
9 of 10 checks resolved · 13 of 24 ingredients identified
What decided this verdict
- No synthetic preservatives: Soya with bht or tbhq, palm with bht or tbhq
From our catalog · label as of Sep 15, 2026 · UPC 7707200710311 · Standard v2.2
Does not meet the Standard9 of 10 checks resolved · 13 of 24 ingredients identified
The Standard
Every check, shown in full.
The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.
Caused the verdict
- No synthetic preservativesSoya with bht or tbhq, palm with bht or tbhq
Could not be determined
- Added sugar within limitNo added-sugars line; total sugars 16g per serving cannot rule the 4g limit in or out.
Passed
- No prohibited ingredients
- No refined industrial oils
- No high fructose corn syrup
- No added corn syrup or refined fructose
- No artificial dyes
- No artificial sweeteners
- No carrageenan
- No brominated oils
Ingredients identified: 13 of 24Not identified: VEGETABLE SHORTENING (SOYA WITH BHT OR TBHQ, PALM WITH BHT OR TBHQ), SOYA WITH BHT OR TBHQ, PALM WITH BHT OR TBHQ
Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.
What It Is
- BHT
- 16.0g sugar per serving
- Vitamin C
- Niacin
- Riboflavin
- Zinc
- Calcium
Sources
What this check read.
- SourceHigherBar catalog
- UPC7707200710311
- Label as ofSeptember 15, 2026
- Standard versionv2.2
Per servingServing: 48g
Calories210.2
Protein3g6% DV
Total fat6g8% DV
Saturated fat3g15% DV
Fiber2g7% DV
Total sugars16g
Sodium109.9mg5% DV
As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.
Alternatives
Alternatives that meet the Standard.
Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.