Breakfast cereal

Breakfast Kit, Strawberry Pop-Tart

ES Foods

Result summary

The HigherBar StandardDoes not meet the Standard

9 of 10 checks resolved · 49 of 71 ingredients identified

What decided this verdict
  • No refined industrial oils: Soybean oil, palm oil, sunflower oil
  • No added corn syrup or refined fructose: Corn syrup, corn syrup solids

From our catalog · label as of Sep 15, 2026 · UPC 10693392005820 · Standard v2.2

Does not meet the Standard9 of 10 checks resolved · 49 of 71 ingredients identified
The Standard

Every check, shown in full.

The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.

Caused the verdict

  • No refined industrial oilsSoybean oil, palm oil, sunflower oil
  • No added corn syrup or refined fructoseCorn syrup, corn syrup solids

Could not be determined

  • Added sugar within limitNo added-sugars line; total sugars 33g per serving cannot rule the 4g limit in or out.

Passed

  • No prohibited ingredients
  • No high fructose corn syrup
  • No artificial dyes
  • No artificial sweeteners
  • No synthetic preservatives
  • No carrageenan
  • No brominated oils
Ingredients identified: 49 of 71Not identified: Pop Tart - Strawberry: Whole Wheat Flour, Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 (Thiamin Mononitrate), Vitamin B2 (Riboflavin), Folic Acid), Leavening (Sodium Acid Pyrophosphate, Baking Soda)

Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.

What It Is
  • soybean oil
  • corn syrup
  • 33.0g sugar per serving
  • Vitamin C
  • Niacin
  • Riboflavin
  • Calcium
  • Xanthan Gum
  • Citric Acid
Sources

What this check read.

  • SourceHigherBar catalog
  • UPC10693392005820
  • Label as ofSeptember 15, 2026
  • Standard versionv2.2
Per servingServing: 189g
Calories349.6
Protein4g8% DV
Total fat7g9% DV
Saturated fat1g5% DV
Fiber4.9g18% DV
Total sugars33g
Sodium245.7mg11% DV

As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.

Alternatives

Alternatives that meet the Standard.

Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.

Every breakfast cereal product that meets the Standard