Breakfast cereal
Breakfast Kit Frosted Flakes
ES Foods
Result summary
The HigherBar StandardDoes not meet the Standard
10 of 10 checks resolved · 30 of 46 ingredients identified
What decided this verdict
- No refined industrial oils: Soybean oil
- No synthetic preservatives: With tbhq for freshness
- Added sugar within limit: 7.01g added sugar per serving is over the 4g limit.
From our catalog · label as of Sep 15, 2026 · UPC 10693392000122 · Standard v2.2
Does not meet the Standard10 of 10 checks resolved · 30 of 46 ingredients identified
The Standard
Every check, shown in full.
The verdict above comes from these checks and nothing else. Any row that is not met names the exact label ingredients behind it.
Caused the verdict
- No refined industrial oilsSoybean oil
- No synthetic preservativesWith tbhq for freshness
- Added sugar within limit7.01g added sugar per serving is over the 4g limit.
Passed
- No prohibited ingredients
- No high fructose corn syrup
- No added corn syrup or refined fructose
- No artificial dyes
- No artificial sweeteners
- No carrageenan
- No brominated oils
Ingredients identified: 30 of 46Not identified: Frosted Flakes (Reduced Sugar): Whole Grain Wheat, Reduced Sugar, Milled Corn
Does not meet means the product does not meet HigherBar's own bar. It is not a safety claim, a legality claim, or a health claim. Report a wrong verdict.
What It Is
- soybean oil
- TBHQ
- 18.0g sugar per serving
- Vitamin C
- Vitamin D
- Niacin
- Riboflavin
Sources
What this check read.
- SourceHigherBar catalog
- UPC10693392000122
- Label as ofSeptember 15, 2026
- Standard versionv2.2
Per servingServing: 163g
Calories260.8
Protein6g12% DV
Total fat5g6% DV
Saturated fat1g5% DV
Fiber8g29% DV
Total sugars18g
Added sugars7g14% DV
Sodium329.3mg14% DV
As stated on the label. % DV uses FDA Daily Values for a 2,000-calorie reference diet.
Alternatives
Alternatives that meet the Standard.
Products in breakfast cereal whose label meets HigherBar's bar today. That is a statement about their ingredient lists against our published criteria, not a recommendation about health or taste.